Small Business Consultants

 in Houston Texas USA

  Add our blog to your My Yahoo page to receive updated information as it is posted.

Completed sessions.

(A collection of notes from the classes can be found elsewhere on this site.)

Back to the Clinic Schedule.  |   Useful Reference Sites  |  Linksfile Spreadsheet  |  Clinic Demo Site

David is President and Partner with CPSG in Houston and has held executive leadership positions with Comsys, Lante Corporation, Luminant Worldwide, Align Solutions and BSG. He began his career with Arthur Young (E&Y).

{Social Networking}

• Is your site banned from Google?
• How to become a GSA contractor.
• Yahoo launches "search assist".
• Seasonal data from Google.
• Social networking strategies.

There was also some class discusion on shipping and on marketing with video clips that you may want to read about in our class notes.

{Jay's notes}

{Keywords}

{Blogging & RSS}

{Jay's Notes}

All the tools discussed this evening can be found in the linksfile spreadsheet. Search the links page for "halloween" to see the tools that were covered in class.

{Basic Internet Marketing}

{Jason's Blogging Notes}

{Linking Your Website}

Getting the right keywords to focus your site on is a big step toward accomplishing the positioning of the site on the web for maximum effectiveness in promoting your business. This new tool advances your capabilities significantly.

{Jays Notes}

In the class, I referred to several applications that I use. For keyword research, the application is Wordtracker. This is an online application.

The other two applications are downloadable software available for purchase. The IBP application I used for examining the top ten websites that came up on a Google search for a targeted keyword phrase.

The other application, Optispider. is a program that I use to crawl a site I am researching to tabulate the characteristics like page titles and linking structure of the site for me.
 

{Intellectual Property & Internet}

We will present this material at a later date.

Class: Evaluating your site: What to look at and a survey of some tools to help you examine it.

{Jay's Notes 070905}

{Competing Online Presentation}

Open Session, Question & Answer; Bring your questions about your web site issues or anything that you want clarification on that has been presented in the clinic.

Beth offers web design and hosting services with an emphasis on utilizing the marketing techniques that we describe in our clinic sessions.

{Keywords}

Jay discussed RSS and XML feeds and recommended a reference site for RSS submissions. He also mentioned that he and Jason would provide a list of content writers that they have had experience with for class members who need that service. We will publish the list on the site when it becomes available.

{Jay's notes}

Jason's Examples

Purchase Order

Scam 1

Scam 2

{Jay's Notes}

No class tonight!

Class: Internet marketing is more than developing a web site. Tonight we will talk about all the techniques available to promote your business over the web.

{Basic Internet Marketing}

{Linksfile}

Class: Blogs, why and how to use them to promote your business on the web.

{Blogging-syndication-RSS}

{Linksfile}

Class: Evaluating your site: What to look at and a survey of some tools to help you examine it.

{Evaluate Your Site}

{Evaluation Links}

Class: New developments in the "community building" arena that can help you in improving your ability to market your business over the Internet. Social Book Marking, Ghost Writers, Blog, Reviews & Forum Posting Services. How To Find If Your Content Has Been Copied & What To Do About It.

{Jay's Notes}

Class: Due to the large number  of new participants in the class, the scheduled presentation was changed to an overview of what makes a web site work.

{What Makes a Web Site Work?}

Class: Linking and your web site; why it is important and how to make it work for your site.

{Linking Your Site}

Class: Keywords; how important they are, how to find them and what to do with them.

{Keywords}

Class: Open forum on Internet Marketing issues, bring your questions about your own site or business and we will try to answer them for you.

This is a great opportunity to get specific assistance on your own issues, and learn from others who have similar problems that you may not have encountered yet.

Beth offers web design and hosting services with an emphasis on utilizing the marketing techniques that we describe in our clinic sessions.

Class: No class tonight!

Class: No class tonight!

Class: No class tonight!

RSS, What it means, what it means to your site, and how you use it effectively.

{RSS Feeds on Your Website}

{Links to RSS Sites}

Class cancelled due to the flu bug!

Jason's topic is "Writing articles and how they can improve your rankings in Google."

{Article Submission Notes}

{Article Submission Links}

{Article Example}

Beth will discuss the importance of how you acquire and maintain your domain name registration, and describe some of the problems that can occur if you are not aware of and in control of this process.

{How to Own a Domain}

Class cancelled due to severe weather warnings & street flooding!     {3:36 pm}

Links: Why they are important and how to make them effective on your site.

Jay will introduce a new tool for finding drop shippers for your business.

A note of interest to class participants, I have just added a number of tags to the entries on my Internet Marketing Blog that will make it easier to review relevant material that I have posted to this resource. I encourage you to visit this site and browse the material for useful information on improving your web sites! I have also activated the "Comments" on the blog entries so that you can post your own thoughts or observations to the resource.

{Drop Shipping}

This class has been cancelled. The topic will be rescheduled at a later date.

Understanding keywords and what to do with them.

Don will update us on what has been happening with content management systems, and give an overview of why using a CMS to develop a website can be a good approach.

{CMS & Internet Marketing}

Class: What makes a web site work? A basic introduction to the elements of a productive business web site.

One of the side topics discussed tonight had to do with which search engines feed which others, A good graphic is available on the web showing the relationships between major engines.

{What Makes a Website Work?}

Class: Jay discussed a newly discovered source of drop shipping information, a reference site listing directories that new sites should be submitted to, and a variety of other site and content management issues.

He also introduced Beth Guide to the class. Beth operates a web site hosting company and will be presenting a class in March on domain name issues.

{Jay's Notes}

{Excel file of recommended directories}

Class: Using Google Webmaster Tools.

{Jason's Notes}

Class: Introducing a new group of tools for webmasters.

{Jay's new tools}

Class: Discussion of sitemaps for search engines, and a review of basic principles of Internet Marketing.

{Site Maps}

{Basic Internet Marketing}

{Links file}

Class: Comments on getting started with an existing domain name to avoid the Sandbox, news on site map developments, and search engine spam were featured in tonight's presentation.

More notes are available on comments that were not covered in the prepared notes.

{Notes 061206}

Class: Jason Miller, who has attended our classes for an extended period of time now, will recount his experiences in starting a new web site from scratch using the information he acquired from our classes.

This presentation is a great case study of how someone can make business use of the material we cover in these sessions. It is a "must see" session for anyone looking to start up a new business on the web.

Jason will also give an illustration of what being in the Google Sandbox means to a new site.

{Jason's Notes}

Class: Don will discuss RSS; what it is, how to use it to promote your web site, and how to set it up on your site.

{RSS_Presentation}

{sample-template}

{rss2html.doc}

{rss2html.php}

Class: Beth Guide & Dominick Huss will present a session on using the open source database application, osCommerce, on your website. They will also describe how they have customized the free version of the application to make it more search engine friendly and usable as a basis for a marketing effective website.

{Presentation}

Class: Comments on site architecture and page design to improve your performance.

We also viewed the results produced by some link crawling software that analyzes the link structure of web sites. The results were collected and presented in a spreadsheet. A tour of the software is available on the web site.

{Site Architecture}

{Designing Web Pages}

Class: Website statistics; a review of the topic and ideas on how to use them to your benefit. The presentation covered differences between server based stats & page tag stats. We also reviewed Google Analytics.

{Website Statistics}

Class: Reviewing your site; how do you evaluate whether your site is constructed properly and performing as it should?

{Site Review Tools}

Class: Community Management; What it is, why it is important, and how you can use it to the benefit of your business on the Internet.

{Community-Management}

Class: Webmasters Toolkit, a review of tools you can use to evaluate and improve your website.

{Webmaster Toolkit}

Class: Blogging and syndication; what it is and how and why to do it for your business site.

{Blogging & Syndication}

Class: Firefox toolbar for developers, Google Analytics, and thoughts on how to improve your rankings on your site.

{Jay's Notes 060906}

Class: Rankings & Referrals - How important your site's ranking can be to your success, and ways to improve your site performance.

{Long Tail Importance}

Class: Linking Your Site

{Linking Your Site}

Class: Keywords, what they are and how to use them to improve your site performance.

{Keywords}

Class: Introduction to Internet Marketing, a review of the elements that constitute an effective promotional website.

{What makes a site work}

Class: A variety of topics, including: News on credit card security problems, Internet Explorer 7.0 problems, Google AdSense battling new spammers, a fresh look at links and linking, and observations on issues with marketing your web site.

{Jay's Notes}

{Presentation Notes}

Class: Introduction to Internet Marketing, a review of the elements that constitute an effective promotional website.

This class is cancelled due to the flash flood warnings in the area. Please notify anyone who you know is planning on attending. Thank you!

Class: Beth Guide of ACTWD, and Dominick Huss, have been working for some time with an upgraded version of the open source database application, osCommerce, to develop and operate marketing oriented web sites. They will describe what it takes to create and operate such a site for the class.

This should be a very useful and informative session for anyone considering setting up a new site to promote a list of products on the web.

Class: A class participant for many years, Pat will tell us about her experiences with using the techniques introduced in the classes and how they have benefited her work on the Internet.

Part of her presentation will focus on how one can use the skills acquired in our clinic to make a living through the Internet without having a web site.

In the rest of her presentation, she will discuss how she applied these skills on behalf of a client who does have a web site.

{Notes in Word}

{Notes in PDF}

Class: Evaluating your site; Tools you can use to determine how effectively your site is designed and operating.

{Site Review Tools}

Class: Linking; How and why you do it, and how it will help your positioning on the Internet.

{Linking Your Site}

Class: Another look at words on the website. Where do you find them, how do you decide which to use, where do you put them, why do they help you, what can they do for you?

{Keywords}

Class: Back to the Basics! What are the elements of creating a marketing web site and how do you employ them to your best advantage?

{What Makes a Site Work?}

Class: Jay discussed Google Sitemaps and other Google tools that will help you manage your web site.

{Notes-060503}

Class: Jason Miller, a long time class member, discussed his experiences with the Google Sandbox, and provided information on how to determine whether your site is in the sandbox. One of the tools Jason discussed was a web site that compares filtered Google searches to unfiltered results to illustrate evidence of "sandboxing".

{Google Sandbox}

I discussed several tools for webmasters related to keyword research and to RSS promotion. I have written more about a new blog search engine on my own blog. Other subjects that were covered included a site offering products that can be drop shipped, to support people wanting to set up their own web businesses, and a new approach to creating communities around a web site by adding a supplemental search tool that is focused on teh interests of the web site users.

Class: RSS; What it is, how to use it to your benefit, & how to set it up.

I also have information about adding RSS feeds to portal sites in a different presentation

{RSS feeds} Powerpoint

{RSS feeds} pdf

The information presentation that I show at the beginning of each class is available for review.

Class: Is reciprocal linking obsolete?

{Linking changes}

Class: Link building, a review and update.

(Linking Your Site)

Class: Starting an "E-business"; What do you need to consider in order to be successful?

(Start an E-Business}

Class: Community Management, a review of concepts and discussion of features and relevance of various approaches to establishing and maintaining a community.

{Community Management}

Class: Presentation by a guest/participant telling about actual experience with her retail website for "potty training", and how the class has contributed to the success of that site!

Narmin's insights were very enlightening.

{PTC Site Growth}

No Class tonight!

Class: Beth will tell us all about hosting your account on a commercial server.

• What should one look for in a web host?

• What kinds of plans are available?

• What should it cost you to set up a site?

• How do you get a shopping cart on your site?

• What options are available for using a database?

• How complicated is it to have a database site?

• What development software should I use?

• How do I get an RSS feed for my site?

... and many other questions that may arise in class.

Come and learn what you need to know to get yourself started with a site, or how to make improvements to your site.

Class: Tonight we will review the concept of keywords; how you find and define them, where you put them, how you measure them, and how you follow their impact on your site performance.

Class: A review of "Linking" your site; why and how to do it, plus discussion of some tools that can help you with the process.

{Linking your site}

Class: Open Forum Session!

Tonight we will be trying our a new concept for the class, one of discussing topics raised by class participants. Get your questions together in advance and be prepared to hone in on the things you really want most to know about Internet marketing techniques and practices.

Send us your questions in advance to give us time to focus on the issues. We will try to address items of broad interest first, but will take questions directly from the class, as well.  Be prepared to ask about what you need to know.

Class: Starting from the beginning, what makes a web site work as a promotion tool for your business?

{What makes a site work}

Class: A review of the major changes in Internet Marketing occurring during 2005.

{Overview of 2005 developments}

Class: Jay kicked off our new year with an update on Community Management" and how one uses the concept to enhance the value of a web site.

{Community Management}

Small Business Consultants

5602 Dumfries Drive, Houston, Texas  77096-3920

713.721.2109  Fax: 832.553.2902

Search our Site! www.small-business-consultants.net
	FreeFind
powered by FreeFind