Small Business Consultants

 in Houston Texas USA

  Add our blog to your My Yahoo page to receive updated information as it is posted.

Completed sessions.

(A collection of notes from the classes can be found elsewhere on this site.)

Back to the Clinic Schedule.  |   Useful Reference Sites  |  Linksfile Spreadsheet  |  Clinic Demo Site

This material will be covered in January 2006.

Class: For the final session of 2005, we will attempt to provide a summary of the major developments that have been discussed throughout the year. This will amount to a review of the new concepts that have come up in 2005, changes that search engines have made that affect our efforts, new tools that we have discovered and more.

Topics discussed included one class member's experience with the effectiveness of press releases, and a review of a new participant's frames-based web site.

Another class member and sometime instructor has also shared his press release experience.

Google has just made free statistics available to all!

Instructions for adding a blog to a MyYahoo or a Google page are available for download. This is something that we want to encourage everyone in the class to do with any materials that class members have set up for syndication. This will help all participants!

{Website Statistics}

{Webmaster Toolkit}

{Community Management}

{Linking Your Site}

{Keywords}

This will be a review of the basic components of a small web site that can attract visitors on the Internet, and a discussion of how the developer of the site can fit those elements together to create an effective marketing tool for a business.

{What Makes a Website Work}

Class cancelled for this evening. There is no class tonight!

Our primary discussion for the evening focused on the process of setting up a blog for syndication and getting it picked up on a MyYahoo page.

Some reference was also made to Google's site map program, that was covered in an earlier presentation.

{Blogging Syndication}

{Webmaster Toolkit}

Jay demonstrated the importance of RSS to marketing and showed how content on successful feeds contributes to traffic.

{Notes from class}

Construction of a simple, beginning web site will be illustrated using Microsoft FrontPage. Focus will be on how to incorporate principles of Internet Marketing into the site development.

A "demo" site was used in the class for the presentation, and the results can be seen on the web. The condition of the site at any time reflects only the latest changes that were made to it. It is not intended to be an example of site development in any sense.

{Site Construction}

What are the components of a successful site development?

{High Rankings}

Discuss the question of using paid placements for promoting your web site.

Overview of CSS and what role it plays today in web site development.

{Searcher Behavior}

{Webmaster Toolkit}

Changes in standards are bringing about a

new ability to use style sheets effectively in sites oriented to marketing purposes.

Google has a new feature that will be of interest to marketers!

See our notes from the Internet marketing class for more information.

{Using CSS}

{Jay's Notes}

{Using Statistics}

Some people in the class have asked about working with images on their new sites. I describe my experience and recommendations briefly as an aid to new developers who want to do it themselves.

{Starting a new site}

{Linking Your Site}

After the class, Don found a link to an explanation of RSS that he thought might be useful to members of the class.

{RSS feeds}

{Shopping Carts}

{Keywords}

{Increasing Sales}

Jay will talk about what is happening with blogs today, and review how to use your site statistics to improve your site performance.

{Optimizing Your Site}

{Webmaster Toolkit}

{Ranking Referrals}

This presentation was last given on November 17, 2004. We will review that material, updating elements of the discussion with new information that we have obtained in the interim, reflecting the constantly changing nature of the search engine optimization environment.

{Affiliate Marketing}

{What makes a site work?}

The impact of linking on how page rank is distributed within a web site was demonstrated using a web site with a page rank calculator on it. Results were tabulated in the "linksfile" that has been available on the site to provide reference to links used in various classes throughout the course.

Reference was also made to the availability of a "Directory of Directories" on the Internet that can be used as a guide to places to list your site to obtain high value inbound links.

{Linking Impact}

{Using Usenet}

Also, a new listing of directories on the web as a source of good links for your site.

During the class, mention was made of three other sites that might be of interest to class members. The first is a favorite software package of mine named Roboform, that keeps track of passwords and other information that might be used on forms and entry pages around the web. the second is a site (Lynda.com) offering training on a variety of software packages, interactively over the Internet and on demand! Finally, a question arose about tracking software and I described several packages that are "server-side" systems that are  basically packaged with the hosting arrangement that you select, and I also referred to a tracking package that I use personally named Hitslink.

{Design/Write Content}

{Linking Your Site} 

{Using Stats} 

Some recent studies have re-emphasized the importance of ranking in the "organic" listings in order to get the attention of the Internet searchers. The results have been described in the presentation for this week.

{Presentation}   

{Jays Notes}  

Don has added more links to the supplemental notes since the first posting. The file is updated as of 6:15 pm Thursday. The additions pertain to use of RSS feeds on your web site.

Some of the discussion in class appeared to be confusing to some participants. When Don referred to an RSS Reader, that referred to a piece of software that can be used as a freestanding program to read RSS feeds, or can be used as a plug-in to a browser for the same purpose. The question of how to install an RSS feed that is incorporated as an element of your web site was not covered in great detail, and that was the reason for modifying the supplemental file. We will plan a followup class on the topic for those who are interested.

{Content Management Systems} 

{Supplemental Notes}  

For a free RSS code generator, try the offering from Maricopa Community Colleges. I used their generator to set up the feed from them shown on my RSS feed information page.

{Blogging for Dollars presentation}

• How to avoid the "Google Sandbox".
• The new MSN search engine.
• Optimizing your site with keywords & links.

{Jay's Notes}

{How Search Engines Work}

{Presentation: What makes a web site work?}     

{Excel spreadsheet of links}     

{Frontpage website}  

{Jay's Notes}

Small Business Consultants

5602 Dumfries Drive, Houston, Texas  77096-3920

713.721.2109  Fax: 832.553.2902

Search our Site! www.small-business-consultants.net
	FreeFind
powered by FreeFind