Small Business Consultants

 in Houston Texas USA

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Completed sessions.

(A collection of notes from the classes can be found elsewhere on this site.)

Back to the Clinic Schedule.  |   Useful Reference Sites  |  Linksfile Spreadsheet  |  Clinic Demo Site

Content and Linking; Why they are important and how they work together to enhance your site performance.

A review of current issues pertaining to search engine and other forms of internet marketing.

{Notes}

Evaluate Your Site; How do you know how well your site is performing and how do you identify what to do to improve it?

The presentation provided for this clinic does not include references to all the material that was used to illustrate the subject covered. Some links to information about the software used is available in the notes to this class.

{Evaluate Your Site}

Blogging; What it is and how to use it to improve your business.

{Blogging}

Links on your web site; Why they are important, how to create and use them effectively, what they can do for you.

{Linking Your Site}

Creating a Business Website: An Overview of the various elements that go into making a successful website. This is a basic presentation that will describe what is required to constitute a successful site. It is a good introduction for beginners and a review for more experienced operators to put the elements into perspective.

{Start Up a Site}

Bill attended the Internet Retailer show in Boston in June and will cover how the major internet retailers are employing a variety of tools to build a strong base of loyal visitors to their sites.

{Bill's presentation}

{SEM presentation}

{Internet Retailing Conference}

Jay will bring us his latest insights into the world of Internet Marketing as seen through the eyes of an active and experienced professional. Exact subject matter varies depending upon what aspect of Internet Marketing Jay has been working on recently, but always reflects up-to-the-minute ideas for improving your web site performance..

{Jays Notes}

Affiliate Marketing: How you can use this tool to create revenues for your business from the Internet.

Michelle is an on-line marketing consultant and webmaster for the Alley Theater. She is actively involved in the Houston Interactive Marketing Association (HiMA), Online Marketing Connect (OMC), Houston Area League of PC users (HAL-PC), and the American Marketing Association (AMA).

{Affiliate Marketing}

Keywords: What they are and why and how you use them to improve your site performance.

There were several links mentioned and used in the clinic session. Those can be found here in the class notes.

{Keyword Presentation}

How your hosting service contributes to the success of your web site, and other topics.

Beth discussed domain name and hosting issues and referred  to a checklist of questions about hosting on her web site. She also talked about how to look up domain ownership and other matters, and how to see what a site looked like in prior versions.

She can be reached through her website where she offers domain hosting services.

Bill will talk about the principles he has learned in this clinic over the years he has been attending, and describe how he has employed them in building his Internet businesses.

{Bills Presentation}

Starting a business web site; what to think about and why. This session is oriented toward beginners and people wanting an overall review of basics.

{Start an E-business}

Attributes and product-based websites, using Google keyword tools, duplicate content issues, and latest thoughts on linking for your site, are among the topics that Jay will discuss tonight.

{Jays Notes}

Blogging: Why and how you do it. How to set up a blog.

{Blogging}

Evaluate Your Site: Determine how well your site is performing and identify things you can do to improve it.

{Evaluate Your Site}

Wednesday, February28, 2009

Linking on your web site to enhance your search engine performance.

For an illustration of how linking changes the importance of your site pages, visit this tool.

{Linking Your Site}

{Keywords}

Review of the basics; What makes a web site work?

This session will be an overview of the elements that go into making a website into a successful marketing tool It is a comprehensive introduction for people new to search engine optimization, and a review for everyone else.

{What Makes a Web Site Work?}

{Integrating Internet Marketing}

{IP and the Internet}

Katie's last visit was in June 2008.

{Tweaking-Localizing}

Cancelled!

This session has been cancelled as a result of Hurricane Ike.

Integrating Internet Marketing through a website to your existing company. Bill is a long time member of our clinic family and operates a successful web site selling Medical, Work and School uniforms, and is in the process of developing several other sites. He will share some of his experiences with his site and talk about how effective marketing techniques have contributed to his success.

{Webmaster Toolkit}

Links mentioned in the class by Brian are listed in our "Notes" page.

{Passive Income Online}

{Keywords}

{Jay's notes}

{What Makes a Site Work?}

Katie's presentation is available below, but be advised that this is a large file and may take a while to download. The presentation is also available on a sharing site where you won't have to download the whole thing/

{Blogging For business}

{Ruby On Rails}

{Keywords}

Links to many of the tools discussed in the class can be found in my useful links spreadsheet.

{Webmaster Toolkit}

{Jay's Notes}

Tonight, we used my recent blog entry about Press Releases as a guide to talking about using articles. Many of the points mentioned in the blog pertain equally to article marketing. We also referenced tow of the article submission sites listed in my spreadsheet of links, isnare.com and thephantomwriters.com.

Both Beth Guide and Joe Willmeth contributed their experience to the class. Beth owns a hosting and web development company and is a frequent contributor and instructor in the class. Joe ran a Christmas Decorations Store business for fifteen years before converting it to a completely web based business.

Mike Moore. one of our class members has created a community site for the Internet Marketing Clinic on Ning.com. Please visit the site and see what is happening there and participate to help make this a useful resource for the entire group!

Beth Guide contributed a lot of information to the clinic tonight. More information about her services can be found on her site about web hosting and development.

{Blogging}

{Linking on your Site}

{Competing Online}

{Keywords}

{What Makes a
Site Work}

Small Business Consultants

5602 Dumfries Drive, Houston, Texas  77096-3920

713.721.2109  Fax: 832.553.2902

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