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The links below are
links I have found useful in my efforts to learn more about the subject of
effective marketing over the Internet. I have no affiliation with any of the
sites mentioned, and am not responsible for anything you might find on them.
They have helped me, and maybe they will help you.
Current information of interest will
be added to my
Internet Marketing blog.
Here is a short index for your use:
General Information
One of the best
general references I have found on the subject is
http://searchenginewatch.com/.
They also have a newsletter that comes out twice a month. Several specific
places on the site that I found interesting are
http://searchenginewatch.com/reports/alliances.html and
http://searchenginewatch.com/webmasters/results.html .
An excellent general reference on computer issues of all kinds is
http://www.smartcomputing.com/.
They publish a magazine of the same name ("Smart Computing") and additional
materials in a "Learning Series" and a "Reference Series". For new business
owners who do not come from a technical background, their coverage can be
extremely helpful.
A
good source of information and definitions of terms is at
http://cyberatlas.internet.com/.
For information about the search engines available on the Internet, visit
http://www.searchengineguide.com/searchengines.html.
Keyword Research
To research the words and phrases that are used commonly on the Internet, two
great tools are available at
GoodKeyWords and WordTracker.
Wordtracker is an online tool. GoodKeyWords is a software package that
you download and install on your computer.
After you identify your words and phrases and draft your content, you will
want to determine the frequency with which you have used them. Go to the
site at keyworddensity.com
for a handy tool. A slightly different approach, which I like better, is available at
SearchEngineWorld.
GoogleRankings also offers a keyword density analyzer.
Look up
keyword phrases
easily in Wordtracker and Overture to see how often they appear in
recent search statistics, and get suggestions for other related terms that
might apply to your needs.
A Google API
(Application Program Interface) to search the web is available at
http://www.staggernation.com/gawsh/.
Here is a
collection of other sites that offer keyword research capabilities of
various sorts:
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Search Term
Research by PrioritySubmit |
Our latest
tool utilizes a database over 10 billion search terms to create the
most comprehensive keyword suggestion tools available. Includes 12
months of search data, seasonal trends, misspellings, related keyword
research and much more. Requires registration. |
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Keyword Research Tool by Webmaster Toolkit |
Keyword
Research Tool will help you research appropriate words and phrases to
include in your webpage's body text to aid in promotion. |
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Keyword
Suggestion Tool by Digital Point Solutions |
This is a
handy little tool that will show you the results of your query from
both Wordtracker and Overture for determining which phrases are
searched most often. |
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Google
AdWords Keyword Tool by Google |
Gives you a
good list of suggestions, but no count of the words in order to rank
how well they might work for you. Oriented toward getting you to
purchase lots of variations of AdWords! |
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Keyword Suggestions for Google by SEO Chat |
The keyword
suggestion tool for Google will help you choose relevant and popular
terms related to your selected key-term. Simply enter a key-term, and
this tool will query information from several Google searches, which
it will use to determine popular, and re-occurring terms used by
websites in the same industry. |
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Keyword
Generator by Espotting Media |
Simply enter
a keyword you would like to bid on and we'll show you not only how
many searches that keyword has received in the past 30 days, but also
additional related searches that include your keyword.
I could not get this tool to work for me!
Maybe you will have better luck! |
Site Evaluation
For a package of tools that can help you to evaluate how well your site is
constructed, check with
NetMechanic.
There are some free analysis tools on the site, and more that you can pay
for and use for your own site or others that you manage.
MARKETLEAP offers a
nice tool that will help you see how well your site is indexed by several
major search engines. Their tool evaluates what they
refer to as "Search Engine Saturation".
Here is a handy
tool to help you analyze the links to your site (from
GoRank). This will also direct you to other tools provided free of
charge by GoRank. You do have to register with them to get access.
One of the tools
will tell you what position your
site holds in a Google search for a particular keyword phrase. The tool
saves you the time of searching for your position in the results.
TermBlaster is an
extremely simple program that allows you to set up multiple search engines
in its interface and a list of search terms to explore. Then, with a simple
"click" of the mouse, you execute the search on the selected engine and view
the results in the frame on the right of the page. It is a
free download
and requires no installation, you simply get an "exe" file on your system
that you execute. It is actually a downloadable version of the next tool,
ThinkNFind,
which is an interactive web site tool. At present, it is "under
development", but working. It is a little broader tool than TermBlaster in
that it searches other resources, such as news, images, etc.
Google Poodle is a tool that will show you how your site listing appears
in the results listings for Google. It crawls several links on your page
(that you submit in the field at the top of the form) and displays the
Google listing for those pages. You can also switch to a "Diagnostic" view
of the page that illustrates just what the search engine sees as it crawls
the page. This is an informative perspective (trust me on this one!) The
link above crawls my home page. The results change when you enter the URL
you are interested in and choose "Poodle Search". Selecting any of the links
to the pages crawled will move that URL up into the search field at the top
of the page, allowing you to step through your site, or to examine other
sites that your page links to.
Site Statistics &
Tracking
If your site host does not provide the kinds of statistics that you need to
monitor your site, you can find tools at
http://extremetracking.com/ that
will assist you. You can also use the support provided at
http://www.hitslink.com/.
Either site offers free tracking for you site on a limited basis, or you can
elect to subscribe to the services and get more extensive statistics.
Development Tools
Style sheets can be
problematic, as they are not fully supported by all versions of all
browsers. They do still have a place in web site development, however, and
for those who choose to use them, I include some references. I have taken
the recommendations from a text by Wendy Willard, a newer version of which
is available from Amazon.
The home site of
the organization that manages the CSS standards and conventions is located at
http://www.w3.org/Style/CSS/. The
site offers a
basic
tutorial on creating a style sheet.
A handy tool for
locating common misspellings
is provided at SearchSpell, a database of word misspellings, compiled by
human beings to reflect actual human misspellings. You can use this tool to
generate a list of the most common user typing and spelling errors for
various terms.
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