Typically, search engine
optimization and improved page rank result from many different
methods, not just one or two. However, I did find one method
very successful for driving large amounts of traffic to my web site.
This was the use of press releases on the Internet. In fact,
short of higher page rank on the search engines themselves, this
proved to be the best single method that I have found for driving
huge amounts of traffic to my site for several days at a time.
There is also a residual effect that continues to bring traffic to
my site over the weeks and months following the initial release of
the press release. And, it works whether you are ranked number
one or number 1000 on the search engines.
Writing the press releases
was far easier than I thought it would be. I stuck to subjects I
knew something about. I’m an attorney and my press releases were
about the law. My first press release appeared in January 27, 2005
and within just a few days had been read more than 25,000 times.
This press release was about some legislation affecting my field of
practice and my clients that might be considered in the State
Legislature. I was amazed that something I wrote and published on
the Internet was read by thousands of people in just a few days. To
date that press release has been read more than 48,000 times.
My second press release
about “red
light cameras” has already been read by over 145,000 people
since its release on February 14, 2005. I was blown away by the
attention the press releases received and the indirect attention my
site received because of them. On the page where your press release
appears, in the top right hand corner under your name there will be
a link back to your web site that says “Visit Our Site”.
During the first two or three days following the publication of the
press release, the number of visitors to my site goes up
considerably.
The site I used for my
press releases was PRWeb Press
Release Service. PRWeb is free, but you can buy your way near
the top of a given day’s press releases through a bid process. This
is done by “increasing your contribution” to PRWeb. If your
contribution is higher than others, your press release moves closer
to the top of the page. I strongly recommend paying for higher
placement on the first page. It seems your press release is picked
up by far more search engines and other sites if it appears on the
first page of PRWeb.
My press release that
generated more than145,000 reads cost me $131.00 to place on PRWeb’s
front page close to the top. The general public does not read your
press release much at PRWeb site itself. Search engines like Google
and Yahoo crawl PRWeb hundreds of times per day, because PRWeb is so
content rich and new content is added all the time. Most of the
other major search engines crawl PRWeb many times a day. Your press
release appears for one day on the PRWeb site and it appears on the
day you choose for its release.
The search engines that
crawl your site will make your press release available on the
Internet for weeks and even months after it originally appeared on
PRWeb. Some of my press releases can still be found on Google and
Yahoo almost a year later. Also, hundreds of different “news sites”
all over the Internet such as Emediawire.com regularly pick up news
stories off PRWeb.
K. S.
FreeFind