Small Business Consultants

 

 in Houston Texas USA

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small business resource internet marketing, web site promotioncomputer serviceshome office computer support
 

Visit our Internet Marketing blog for current observations!

 

 
 
 

Internet Marketing Clinic

Schedule of Classes

 


Important Notice!

We have found a new home for the Internet Marketing Clinic that will allow us to continue the sessions as a FREE CLASS for participants!

Beginning in January 2008, the clinic will become a Special Interest Group ("SIG") at HAL-PC (the Houston Area League of PC Users). Our first session will be held on Wednesday, January 2, 2008 in their offices at 4543 Post Oak Place Drive, Suite 200. The office is located just inside Loop 610 north of San Felipe, sort of behind the MicroCenter store on the West Loop! There is free parking under the building and an elevator to the second floor.

We would like to thank the University of Houston Small Business Development Center for hosting our clinics for the past 4 years! It has been a great association and our classes have benefitted greatly from their support. We are sorry that budget demands have created this need to relocate the classes.

Thanks for your interest and your continuing support!

Free Internet Marketing Clinics are offered several times a month in the University of Houston Small Business Development Center at 2302 Fannin in downtown Houston. The objective of the clinics is to allow parties who want to promote business and other activities over the Internet to learn the best techniques and practices to become effective.

Weekly presentations cover all aspects of internet marketing from planning an effective site, building your site, and optimizing your site for the search engines to regular maintenance and enhancement of your site to maintain the rankings that you have achieved. Changes in the search engine marketing world are covered as they occur. Stay up to date with the latest information!

  • Learn the secrets of the most efficient marketing tool available, the Internet!
  • Meet other entrepreneurs who can help you with cooperative marketing and sharing of tips and techniques.
  • Get help with all aspects of working with the web and software packages used to develop your site.

Many of the tools that we describe in the class can be found here under "Useful Reference Sites". Of particular interest is the collection of links in a spreadsheet that we often refer to in class, which is available here.

 


More information about Internet marketing and Internet Marketing Tips can be found elsewhere on my site. Current information of interest will be added to my Internet Marketing blog.

7:00 to 9:00 p.m., Wednesdays

12/11/2007 06:33 PM -0500


Notice: A wireless connection is available in the classroom thanks to Jerry Hobby. The SSID is "im-class". There is no encryption.

Please be sure to check this site frequently for further information, as the situation can change any time. 

An important new technique for promoting your site consists of having subscribers set up a feed from your site on a portal page from the major search engines. Everyone in the class should create portal pages and pull in feeds from other class members in order to boost the capacity of our participants to help one another with web promotion. I have posted instructions for adding feed content for your convenience. Please use these instructions to pull a feed from my blog on Internet Marketing.

One of our class members has contributed a short article describing how this class has helped him with his new website for inventors.

Please let us know about your experience so we can make the clinic more useful to you.
Date Instructor(s) Topic
Wednesday, December 12, 2007 David Quackenbush & Dick Myers Class: David will give a presentation on Social Networking, describing his experience with using this tool in his own career.

David is President and Partner with CPSG in Houston and has held executive leadership positions with Comsys, Lante Corporation, Luminant Worldwide, Align Solutions and BSG. He began his career with Arthur Young (E&Y).

Wednesday, December 19, 2007   No class tonight due to renovation work at the SBDC.
Wednesday, December 26, 2007 No Class Tonight, Happy Holidays to All
Please note our new location beginning in 2008!
Wednesday, January 2, 2008 Jay Mock & Dick Myers Class: New information about improving your ability to market your business over the Internet.
Wednesday, January 16, 2008 Dick Myers Class: To be announced
Wednesday, February 6, 2008 Dick Myers Class: To be announced
Wednesday, February 20, 2008 Dick Myers Class: To be announced
Wednesday, March 5, 2008 Dick Myers Class: To be announced
Wednesday, March 19, 2008 Dick Myers Class: To be announced
     

 

Take the elevator to the second floor. Parking is available in the lot across Fannin from the building, or on the street nearby.

The classes will be held on Wednesday evenings from 7:00 to 9:00 p.m. All schedule information will be available on this site. In addition, the Center also posts class calendar information on its site (Be aware that this link is somewhat slow to load.). For information about the other services offered by the SBDC, go to their home page.

UH SBDC location:

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2302 Fannin St, Houston, TX 77002-9143


Some tools that I have had good experience with are available for sale:

Traffic Stats From HitsLink.com
Get advanced site traffic analysis, including hundreds of statistics on visitors and their behavior. more...
NetApplications.com
Web tools and webmaster resources, including: traffic stats, site monitoring, banner exchange, search engine submission, more...
Click here for more information on the software and to download a trial version.A handy tool that I use for managing reciprocal links on my site and on my clients' sites is Arelis, a software package available from Axandra.  This is not "freeware", as are many of the software packages I mention on this site, but it is software that I use personally and have found to be a very powerful and useful aid to the tedious work of obtaining and managing the all-important links in to my sites.  It is available for a trial period to give you an opportunity to experiment with its functions. Although you cannot use the trial version to work with the links on your site,  you can get a good idea of the functionality of the software and how you use it. I have some notes on the software and on linking your site.

Set this up in your My Yahoo (or other reader) to keep up to date. 

 

   add urlIf you have a website you want to promote, you should check out SelfPromotion.com. It's a resource for do-it-yourselfers where you can learn to prepare your pages for the search engines, then use a sophisticated url submission robot to submit your webpages to all the important search engines and directories. You'll also find tutorials about website promotion, submitting to yahoo, and much more. Best of all, you can use the site for free -- if you like it, pay what YOU think it's worth! The guy who runs it has reinvented tipping!

     


 


Small Business Consultants

5602 Dumfries Drive, Houston, Texas  77096-3920

713.721.2109  Fax: 832.553.2902


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