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Internet Marketing Clinic
Schedule
of Classes
Important Notice! |
We have found a new home for the
Internet Marketing Clinic that will allow us
to continue the sessions as a FREE CLASS for
participants! Beginning in January 2008,
the clinic will become a Special Interest
Group ("SIG") at
HAL-PC
(the Houston Area League of PC Users). Our
first session will be held on Wednesday,
January 2, 2008 in their offices at
4543 Post Oak Place Drive, Suite 200.
The office is located just inside Loop 610
north of San Felipe, sort of behind the
MicroCenter store on the West Loop! There is
free parking under the building and an
elevator to the second floor.
We would like to thank the University
of Houston Small Business Development Center
for hosting our clinics for the past 4
years! It has been a great association and
our classes have benefitted greatly from
their support. We are sorry that budget
demands have created this need to relocate
the classes.
Thanks for your
interest and your continuing support! |
Free Internet Marketing Clinics are offered several times a month in the
University of Houston Small Business Development Center
at 2302 Fannin in
downtown Houston. The
objective of the clinics is to allow parties who want to promote business and other activities
over the Internet to learn the best techniques and practices to become
effective. Weekly presentations cover all
aspects of internet marketing from planning an effective site, building your
site, and optimizing your site for the search engines to regular maintenance
and enhancement of your site to maintain the rankings that you have
achieved. Changes in the search engine marketing world are covered as they
occur. Stay up to date with the latest information!
- Learn the secrets of the most efficient marketing
tool available, the Internet!
- Meet other entrepreneurs who can help you with
cooperative marketing and sharing of tips and techniques.
- Get help with all aspects of working with the web
and software packages used to develop your site.
Many of the tools that we describe in the class can be
found here under "Useful
Reference Sites". Of particular interest is the
collection of links in a
spreadsheet that we often refer to in class, which is available
here.
More information about Internet
marketing and Internet
Marketing Tips can be found elsewhere on my site. Current information of
interest will be added to my
Internet
Marketing blog.
7:00 to 9:00 p.m., Wednesdays
12/11/2007 06:33 PM -0500
Notice: A wireless connection is available in the classroom thanks to Jerry Hobby.
The SSID is "im-class".
There is no encryption.
Please be sure to check this site frequently for further
information, as the situation can change any time.
An important new technique
for promoting your site consists of having subscribers set up a feed from
your site on a portal page from the major search engines. Everyone in the
class should create portal pages and pull in feeds from other class members
in order to boost the capacity of our participants to help one another with
web promotion. I have posted
instructions for
adding feed content for your convenience. Please use these instructions
to pull a feed from my
blog on Internet
Marketing. One of our class members has
contributed a short article describing how this class has helped
him with his
new
website for inventors. |
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Date |
Instructor(s) |
Topic |
Wednesday, December 12, 2007 |
David Quackenbush & Dick Myers |
Class: David will give a presentation on
Social Networking, describing his experience with using this tool in his
own career.
David is
President and Partner with
CPSG in Houston
and has held executive leadership positions with Comsys, Lante
Corporation, Luminant Worldwide, Align Solutions and BSG. He began his
career with Arthur Young (E&Y). |
Wednesday, December 19, 2007 |
|
No class tonight due to
renovation work at the SBDC. |
Wednesday, December 26, 2007 |
|
No Class Tonight, Happy Holidays to All |
Please note our new location beginning
in 2008! |
Wednesday, January 2, 2008 |
Jay Mock & Dick Myers |
Class: New information about improving
your ability to market your business over the Internet. |
Wednesday, January 16, 2008 |
Dick Myers |
Class: To be announced |
Wednesday, February 6, 2008 |
Dick Myers |
Class: To be announced |
Wednesday, February 20, 2008 |
Dick Myers |
Class: To be announced |
Wednesday, March 5, 2008 |
Dick Myers |
Class: To be announced |
Wednesday, March 19, 2008 |
Dick Myers |
Class: To be announced |
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Take the elevator to the second floor.
Parking is available in the lot across Fannin from the building, or on the
street nearby.
The classes will
be held on Wednesday evenings from 7:00 to 9:00 p.m. All
schedule information will be available on this site. In addition, the Center
also posts class
calendar information on its site (Be aware that this
link is somewhat slow to load.). For information about the other
services offered by the SBDC, go to their
home page.
UH SBDC location:
![[ Yahoo! Maps ]](http://us.i1.yimg.com/us.yimg.com/i/us/mp/gr/mplogo.gif)
Click here for an interactive map to UH SBDC
2302 Fannin St, Houston, TX 77002-9143
Some
tools
that I have had good experience with are available for sale:
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A handy tool that I use for
managing
reciprocal links on my site
and on my clients' sites is Arelis, a software package available from
Axandra.
This is not "freeware", as are many of the software packages I mention
on this site, but it is software that I use personally and have found
to be a very powerful and useful aid to the tedious work of obtaining
and managing the all-important links in to my sites. It is
available for a trial period to give you an opportunity to experiment
with its functions. Although you cannot use the trial version to work
with the links on your site, you can get a good idea of the
functionality of the software and how you use it. I have some notes on
the software and on
linking
your site. |
Set this up in your My Yahoo (or other reader) to keep
up to date.

If you have a website you want to promote,
you should check out
SelfPromotion.com.
It's a resource for do-it-yourselfers where you
can learn to prepare your pages for the
search engines,
then use a sophisticated
url submission
robot to submit your webpages to all the important search
engines and directories. You'll also find tutorials about
website promotion,
submitting to yahoo,
and much more.
Best of all, you can use the site for free -- if you like it,
pay what YOU think it's worth! The guy who runs it has reinvented
tipping!
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