Does your web site
design deliver traffic to your small business? Internet marketing
consulting is a
specialized skill and requires
careful preparation of your material in consideration of the peculiar requirements of the
medium if you want to maximize your internet business opportunities.
You must employ the techniques of effective internet marketing,
search engine optimization
and web site promotion.
IT
Outsourcing
We can provide complete computer
support for your systems remotely, saving you time and money by increasing
the up time of your systems and personnel, and by reducing your cost of
operating an IT department.
Small businesses who create
web sites to market
or promote their businesses do not have the luxury of widespread name recognition that the Fortune 500 have. They
must compete on a lower budget with other businesses for attention of the
internetshopper. This means that their site must be something that search engines will find and direct shoppers to when they are searching.
They must understand how to design a web page for effective
search engine marketing.
Here is a simple test
you can do to determine how effective your site is.
Identify a term that pertains to your business that someone might be looking for over the
Internet. For example, if a dry cleaner had a site, the search term might be "dry clean", or perhaps "quality dry clean", or even "fine clothing", for someone who is looking for a cleaner who won't ruin their expensive things.
Go to a search engine
on the internet. Any one that you use will work, but you might
consider Google or Yahoo, since they represent 90% of all searches.
For information about
businesses that have created successful Internet operations, in some cases
completely superseding their existing "brick & mortar" operations, check
out our library of
articles.
Enter the search term and
do the search to see how many web pages or sites you get. Then start with the first site on the list returned and
go down the list until you come to your site. If you
have to go past the thirtieth entry, you can imagine that your site
will not produce much business for you.
To be effective, your site should appear on the
first page of sites that the searcher finds. We can help you identify
the terms you should use and the other webdesign
features that can make a difference in the effectiveness of
your site as a marketing tool.
We
will review
your site for you to determine how effectively it will market your
business, and give you a written report summarizing the results
and providing recommendations and web page design tips that you can use to improve
the performance of your site. (Click
here to see an example of
client sites that work for their owners.)
Here is a simple test
you can do to determine how effective your site is.
Identify a term that pertains to your business that someone might be looking for over the
Internet. For example, if a dry cleaner had a site, the search term might be "dry clean", or perhaps "quality dry clean", or even "fine clothing", for someone who is looking for a cleaner who won't ruin their expensive things.
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