Small Business Consultants
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web site management.

Website management includes everything from initial design of the web site to optimize it for its intended purpose, to positioning and placement of the site, to regular monitoring and maintenance of the website, and, finally, to reporting on the status of the site. We provide these website support services for small businesses in all industries.

Design the website. Our design of your business site always begins with keyword research to identify the primary focus of your site and the current search activity that identifies your preferred prospects. Website design incorporates these findings into a simple site structure that is easy to create, easy to understand, easy to maintain, and one that will produce targeted traffic to your site.

Positioning and placement. When the site is constructed, we "introduce" it to the search engines and research appropriate placements for directory listings and links from other, related web sites.

Monitoring and maintenance. Positioning and placement continue after the site is established through regular monitoring of the activity on the site to determine which elements of the site are performing as intended and which may need additional attention. During this process, additional keyword phrases may be identified and additional content may be added to the site, either to incorporate newly identified concepts, or to focus the site more specifically on targeted prospects.

Regular reporting. All our sites are equipped with site statistics to help determine the extent of the traffic to the website that our techniques have generated and the content of the web site that is attracting the most interest from the viewers. This information confirms that the website is performing as intended and guides the way to continuing improvement as the web site matures. We report on:

• Daily traffic to the site (including weekly, monthly, and annually where appropriate).

• Sources of traffic in terms of referring websites and of search phrases.

• Listing status by major search engines.

• Ranking achieved on major search engines.

• Pages visited, ... and many more variables as needed to improve web site performance.

How long does it take? "Time to success" is highly variable for a new site, and depends in large part to factors beyond the control of the developer. It is realistic to expect that the website should show up in the search engines within two months after it is completed and submitted to them. Ranking on key search terms may take a little longer depending on level of competition for the phrases and aging of the site.

How much does it cost? Our services are tailored to your needs and capabilities. Our goal is to make your investment in your website a profitable element of your marketing program.

Your investment in your website marketing efforts should enhance your revenues!

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