Small Business Consultants

 

 in Houston Texas USA

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web site performance evaluation

Website evaluation from a promotion and marketing perspective.


How good is your web site performance at producing traffic for your business? There can be many reasons for having a web site, but promotion and marketing of your business are the true measure of performance for any commercial site. Internet marketing is an arena that allows small and home based businesses to compete effectively with much larger enterprises.


Does your site produce the kind of traffic that you need? If not, you need to understand why.


Web site promotion is a specialized skill, and there is no good web site performance without it. Having an attractive and informative site is only the starting point. Certainly, your site must appeal to the searcher who comes to it, but you must first consider how the searcher will find your site. 


To be effective in marketing your product or service, the site must be designed with certain specific elements in mind in order for search engines to index it and rank it so that it will be seen by searchers.


1. Your site must be targeted at the right key words for your business.


Your keywords must pertain to your business or service, but they must also be words or phrases that are commonly used by searchers. Determining this requires research to identify the right targets to make your site most effective.
(Click here for an example of our keyword research.)


2. The key words must be placed properly within the content of the site.


Certain elements of your site are of critical importance in the placement of keywords. Position on the page and frequency of repetition contribute to search engine rankings.


3. Your site must not include structural elements that are unfriendly to search engines.


Search engines do not read images, so graphics of any kind contribute nothing to your visibility on the Internet. Flash, shock, and frames create problems for search engines, and, therefore, for your web site performance.

 


Get a professional opinion of your site!

 

We will review your site for you to determine how effectively it will market your business, and give you a written report summarizing the results and providing recommendations and web page design tips that you can use to improve the performance of your site. 


We review all the major elements that contribute to the listing and ranking of your site. In addition, we will provide you with summary analysis of what results your key phrases produce on several major search engines


Included among the elements we consider are:

  • page titles

  • page descriptions

  • meta tags

  • use of images

  • load time

  • site structure

  • quality of links

  • browser compatibility

  • page content

  • selection of keywords

  • ranking for major keywords on major search engines

  • listing status with major search engines

  • identification of major competitors for your keywords

This analysis will enable you to make a knowledgeable judgment about how best to improve your site to generate more traffic for your business.

 

 


 


Call or write us now to arrange for a free initial consultation (by phone or e-mail) to identify the ways that we can help you become more competitive over the Internet.



 


Small Business Consultants

5602 Dumfries Drive, Houston, Texas  77096-3920

713.721.2109  Fax: 832.553.2902


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