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To provide basic information that establishes
credibility - just as a listing in the Yellow Pages shows you are
serious about your business, having your own company domain
reinforces your legitimacy as a serious business. (According to
IntelliQuest 68% of US web users shop online.)
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To provide a map to your business location.
Sometimes finding you is the hard part.
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To sell your products and/or services. Customers
explore alternatives over the web before buying.
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To make business information available to
customers and clients 24/7.
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To allow you to update your information as
frequently or infrequently as you choose.
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To reach your local market. The web reaches
the world, but customers shop it for local information as well.
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To reduce costs, use your site to answer your
most frequently asked questions.
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To reduce costs, show your products over the web
instead of printing brochures.
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To obtain feedback from customers. It is
easy to see what your customers respond to on the website.
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To stay in contact with salespeople, customers
and suppliers.
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To test market new services and products. You may
also learn that you have a market you hadn't thought of.
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To easily publicize specials you are offering.
Couple this with e-mail promotion to your existing clients.
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To reach the media. Newsletter editors may
like something on your site and refer to it in their articles.
This is FREE advertising.
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To reach the
specialized or international markets.
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To enhance your business
relationships. Tell your clients about related businesses they
might be interested in, and maybe get a referral fee for it!
FreeFind