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Internet Marketing Class Notes

(For the current month)

 

The following is a collection of notes that I made for myself during the class.  They are provided in the event they may be useful to other attendees. Copies of presentations made in class are available on the "Past Clinic Topics" page at the end of each class description.

 

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4/26/2004	Questions from the class dealt with: Alternative tools for managing email lists for newsletters, Tools for creating and managing forums on a web site, Spyware tools and where to get them, Web site construction for novices, Use of tables to control layout in web sites, Jerry Hobby contributed a list of suggestions for sources of software.
4/19/2004	Dick provided a link to a search site that could be used to find other photo posting sites on the Internet that could be used in the same way that was discussed for Ofoto in the previous session. A class discussion covered illustrations of various ways that promotional postings might be made on both photo sites and on eBay. Dick showed his record of "useful links" that he maintains in Excel and that is available to class participants.  We also reviewed the web page where class schedule information is maintained, and the additional pages where a history of class topics is kept.  This current page reflects notes pertaining to each class and provides an overview and information that might not have been in the prepared notes for the class.
4/12/2004	Brian Nelson presented an approach to utilizing eBay to enhance your marketing for your retail site. eBay listings are indexed by the search engines and can lead traffic to your site.  This is another valuable way to get your message out on the Internet! Among other concepts that he discussed was the idea of posting photos of your products to free photography sites that allow you to enter photo captions for the photos.  These sites are being indexed by the search engines (at least, by Google) and provide an opportunity for you to capture traffic on additional keywords.