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After having a successful career in the
apartment industry for over 27 years, Nancè Wells, got tired of
making other people money and decided to venture out on her
own.
Nancè now owns and operates two small
businesses. In 1993 she opened her first one called
VIP SERVICES, which now has 16 employees and revenues of
over 2.7 million dollars a year. VIP SERVICES is a private
passport and visa expediting service. In 1996 Nancè ranked #38
as one of Houston’s fastest growing private companies
based on percentage sales increase from 1993-1995.
Her substantial web site traffic is
due to the site’s high rankings in search engines.
For example, her site recently
(10/02) ranked 16 of 457,000 sites found by Google on the
word “passports”, and 8 of 65,900 on the term, “passport
renewal”.
In February 2002, Nancè launched her second
company called
Arthritis MSM Supplement Center. Marketed only thru the
internet, this business has produced an income of $70,000.00 in
its first 9 months. Nancè credits the success of her new home
based business to her own business experience and her internet marketing skills, and believes that the internet is
the single most valuable marketing tool today.
Her web marketing effectiveness is
reflected in her rankings for the term “msm supplements”, 3 & 4
of 70,600 pages.
In contrast to other forms of advertising,
effective web promotion is inexpensive. Development of a
print advertisement involves an investment, just as the creation
of a web site does. Print advertising also costs money to
“place” the ad effectively, but a properly designed website
“places” itself with no further investment. Once established, a
web site works 24 hours a day, 7 days a week, around the entire
world, without incurring a “renewal” fee for as long as the site
is active.
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Would you like to
understand the Internet marketing
process better, as Nancè did? We have some
Internet
marketing tips that might help you to improve your
own business. |
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Interested in starting
your own business? See "Start
a Web Business". |
The web sites of both businesses are
particularly interesting in that they utilize almost no graphics
in their web page design. Nancè’ has learned that graphics do
not contribute to search engine positioning, and she
maintains her focus on her sites as tools to increase sales,
or “business generators” for her businesses.
Nancè’ feels that understanding
how the
internet works is the key to success in small business,
and that getting your site developed properly can substantially
increase the revenues that your business generates.
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