Visit our Internet Marketing blog for current observations!
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Internet Marketing Online Marketing your business online is one of the most cost effective ways that a small business can reach larger, more lucrative markets. Internet marketing online provides access to a worldwide market 24 hours a day, 7 days a week. No other means of promotion or advertising can compete with this kind of power and reach. Compare Internet marketing online to radio or television advertising or promotion. In both cases there is cost associated with creating the ad properly to convey your message to your targeted audience. After that, you must identify the medium (station) that will most effectively reach your audience and pay to have your message broadcast. You will pay for "spots" where your ad will be placed, and you have to pick the slots that are most promising. You can be sure that the "good ones" will cost you plenty. You pay as long as you want your ads to run, and when you stop paying, your ads stop! Now consider how Internet marketing online operates. You still have to invest in preparing an effective message, but there the similarity ends! Once your message is launched, it plays continuously and indefinitely!! You don't have to pick the station to broadcast from, the time of day, or the regions of the country (or world) to approach, or any other limiting parameters. Your message is there for all to see. Not only that, but the people who see your online Internet ads are "self selected", that is, they were actually looking for what you are offering! (This is how search engine optimization works, you design your message to appeal to those people who are looking for it, and then they come to you!)
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