Results From Last Class
 
Patio Lights
Patio String Lights
Patio Lighting
Outdoor patio Lights
Outdoor Patio Lighting
Outdoor Patio String Lights
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MSN Beta Search http://beta.search.msn.com/
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Google Adsense: New Look, Multiple Adds
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Niche Market Research Tool: 
http://www.geeyo.com/docs/market_research.html
1. supplies
2. products
3. lighting (find manufactures)
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Avoiding Dirty Tactics From Linking Partners
 
1. java script blocks transfer of page rank.
 
2. Robots Text for links page to No Follow. With that command, the 
search engine spiders will not crawl the page.
 
The RobotsMeta tag has the following options
Indexes the page and follows links
<meta name="robots" content="index, follow">
 
Does not index the page, but follows links
<meta name="robots" content="noindex, follow"> 
 
Indexes the page, but does not follow links
<meta name="robots" content="index, nofollow"> 
 
Neither indexes or follows links
<meta name="robots" content="noindex, nofollow"> 
 
 
3.Orphaned Pages no links to links page.
 
4.check your link regulary http://www.hoojo.com/linkchecker.aspx free 
link checker
 
http://www.handyarchive.com/download/5197/justlinks.exe
 
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Utilize Directory Structure for Increased Hits 
 
Follow through with directory and sub-directory naming with appropriate 
page titles, descriptions and keywords.
 
Example:
 
http://www.discount-vitamins.com/products/345.htm
 
http://www.discount-vitamins.com/products/colon-cleansing/oxy-powder.htm
 
http://www.discount-vitamins.com/products/weight-loss/estrin-d.htm
 
http://www.discount-vitamins.com/products/anti-aging/strivectin-sd.htm
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Internal Link Structure:
1. Organize Into Catagories
2. Links On Header & Footers to all Main Catagories.
3. All Catagories Have internal link Structure.
4. Site Map
5. Anchor Text Within Body of text.
 
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What are the benefits of link building?
Here are some of the main benefits:
 
(1) Following a link gains traffic
 
(2) Search engines give sites with good inbound and outbound links a 
higher ranking. 
 
(3) By providing links to other material
 
(4) Having a linking strategy forces you to ask the fundamental 
question, "Why would anyone want to link to you?" The answer of course is that 
you provide something of value
 
(5) Inbound links help to build trust. If people see that a popular or 
respected site links to you, then their level of trust in what you say 
and what you offer is likely to be higher.
 
(6) Perhaps most importantly, you become part of a community. linking 
to key sources of information.
 
External Linking
 
1. You must have good content on your site.
 
2. You should also publish outbound links that your site users will 
find valuable.
 
3. You should have a target list of external sites from which you can 
request links.
 
4. How to determine what is a "good" inbound link.