Of all the search phrases world wide, 32.58 percent of the people use 2 word phrases, 25.61 percent use 3 word phrases and 19.02 percent use a 1 word phrase

 

Intro Inktomi

1reasons why inktomi has become more important.

 

 

How to Win with Inktomi

1. optimizing for inktomi 

2. organic search

3. for at least a year msm and yahoo will be pure inktomi

 

PFI

1. paid inclusion $25.00 per page per year.

2. Submit Free:

            http://submitit.bcentral.com/msnsubmit.htm

            https://secure.lycos.de/countries/uk/index.php

            http://goo502.goo.ne.jp/cgi-bin/feedback/addurl.cgi

            http://search2.msn.fr/suggestions/ch/

            http://hotbot.lycos.com/addurl.asp

 

3. You may submit as many as 50 pages from this pages

 

4. It will take up to 6 months to add your site to inktomi. 

 

5.Ranking factors 

 

Inktomi will rank web pages higher in the search results if they contain the search terms in their html body copy with some degree of frequency. It's ranking algorithm is not highly complex, and one can gain ground by applying the basics of crawler optimization. The following factors plays a role in the ranking algorithm of Inktomi: 

 

=> the presence of keywords in the title tag

=> the presence of keywords in the meta description tag low ranking variable 

=> the presence of keywords in the body content of the page

=> the number of inbound links linking to your web page

=> the click-through rate of your web pages.

 

6. Things To Avoid

A.DO not use image or _javascript navigation to link together pages of the site.

B. Cascading Style Sheets can present a problem for Inktomi.

C. Affiliate links can also present a problem for robots

D. Dynamic URL's are also a problem of Inktomi, the robots do not favor these and adding session id's, affiliate id's, and the link can be cause for a penalty.

E. Big points can be scored when the url or domain name has the primary target keyword contained within. Inktomi places good reward for webmasters that correctly structure there website to have a meaningful and effective navigation.

F. Keep you target KEYWORDS at the TOP of the page BOLD keywords that are important and unique to the page. Inktomi places more importance on words that are bolded. Inktomi prefers LONGER *KEYPHRASES* then short generic terms. If you really want to rank well, then focus on finding the best *keyphrases* with the most amount of traffic.

G. HEADINGS are important as well, and should be used on each page to identify sections of content. Be sure to create heading in a meaningful manner, such as beginning with and H1 tag, and following with H2 and H3 tags that start smaller sections of content. LINK TEXT is also very important, and perhaps on of the most important on page elements of a good Inktomi optimization. Again be sure to include keywords in meaningful links to other pages on the site. DO NOT use the keywords in more than 50% of the links however, because this could be identified as spamming. 

 

7. The title is vital to identifying the document and should be created to describe the document in a meaningful way. Think about what a searcher might input in, in order to search for a document. 

 

The title should be a maximum of 10 words total or a maximum of 50-70 characters. Make your titles clear and specific to what the page is about. Do not stuff keywords in your title just to put something there. Ask you self a question on each page, 'What is this page communicating to the searcher?'. Format the title to answer that question. 

 

There are several ways to craft a good title, but follow some of the examples below. You will notice the title contains what the pages are about, where the page is from, and possibly a location as well. Note: You may either include or exclude the use of your company name in the title. Inktomi however recommends its use and is advised if you can include your company name then do so. 

 

Mobility Scooters In Houston Texas from Medical Supply & Equipment Company 

 

OR 

 

Houston Job Search - Job Openings

 

Embedding deceptive text in the body of web documents. 

Creating metadata that does not accurately describe the content of web documents. 

Fabricating URLs that redirect to other URLs for no legitimate purpose. 

Web documents with intentionally misleading links 

Cloaking/doorway pages that feed Inktomi crawlers content that is not reflective of the actual page 

Creating inbound links for the sole purpose of boosting the popularity score of the URL 

The misuse of third party affiliate or referral programs