To: Subject: class from 3 weeks ago ADDITION TO TITLE TAG WHEN GETTING LINKS broad term “insurance.” It is, however, far from the ideal. “Cheap Car insurance - John Smith’s Insurance Ltd“, whereby only “Cheap Car Insurance” contains the link. If this whole sentence is too long, simply “Cheap Car Insurance” or just “Car Insurance” is preferable. that the title attribute can add a slight ranking boost. So let’s take the example above and show you the html code for it. Car insurance Cheap Car insurance - John Smith’s Insurance Ltd. If you do not specify the html code to be used upon successfully soliciting a link, you will very likely just end up with the following: John Smith’s Insurance Ltd Or worse, http://www.johnsmithsinsurance.com (Note: This is why all those domains with keywords in their domain tend to do well.) 3. Where you can, post your own link. You should of course use optimized link text rather than just your company name. For example, submission to theme related directories, or more commonly, contributing in theme related forums where signatures are allowed. This is not to say you spam forums, but you contribute normally and spend more time answering questions than asking them (you gain much more respect and the click rate on your signature links will also be far higher). 4. Finally, try putting yourself in another webmaster’s shoes, one who has just arrived at your site. Ask yourself this question: “Why would I link to this site?” Does it have something unique? Is it informative? Is the website well designed and user friendly? Does it have any useful Tools/FAQ? Would I feel comfortable recommending the site to others? Does it consolidate lots of theme related information in an easy to read format. The most important question, of course, is really “What does this site offer that the thousands of other websites on this theme don’t?” 5. You may be thinking that your site has more than one main keyword phrase. Should you only use link text for one of them or do you split your incoming/internal links 50/50 for, say, two main terms? The answer is that it depends on the competitiveness of your search terms. If they have less than 150,000 competing pages in Google, for example, then split your inbound links 50/50. OR POINT TO ANOTHER PAGE WITH THE OTHER KEY PHRASES. 6. In the insurance example above, you can populate half of the incoming links with ‘Car insurance’ as the anchor text and use the other half for say “Health Insurance,” assuming you offer it. For competitive terms (150,000+), stick to the top one keyword phrase for incoming links. When you rank well with this term, then, at that point, change your link text for new incoming links to your second most important keyword phrase. 7. Many sites fail to provide a sitemap. It is not only a good web design practice, but it is also a page that can be indexed and therefore a page where link text could most definitely be used to boost your internal pages. 8. Create a FAQ (frequently asked questions) page for your theme. It is work, but it’s worth it. It also gives your website more standing and stature. 9. Create additional pages for products, perhaps detailed technical info. A main product summary page with a link to a “specific detail” page is a known and legitimate SEO tactic to create more highly optimized pages and also of course adds pages for the inclusion of more link text. 10. Articles & Newsletters. If you feel you could write an article on your theme ("Car Insurance Claim Do’s and Don’ts"), or you have a newsletter, then you have an opportunity there to add content on a regular basis. 11. “About us,” ‘Terms and conditions’ ‘Contact’ sub pages, are all pages that will be indexed and the links on them will be followed and carry weight 12. Of course, a forum is ideal for adding content pages which can contain text links. I firmly recommend you don’t go down the doorway page spam route. If the pages are visible, don’t have an automatic redirect, contain readable text, and are not just designed for search engines, then that’s fine; you can sleep at night knowing that a competitor filling out a Google spam report will not get them anywhere. Product/Service detailed description pages are a good example of how to create many additional pages. It’s more work than hitting a doorway page generator button, but definitely worth it. 13. Also, Be consistent in your internal linking. Don’t change keywords throughout the site in order to try and get a boost for many keywords. Use the same internal link text as you solicit from external sites linking to you, particularly for competitive terms.